i am a marketer, brand strategist, tech nerd and pop culture enthusiast who is passionate about harnessing the power of technology to make the world a more connected, smaller and better place.


i fuel my passion for creativity and social commerce through public speaking, social media and advising entrepreneurs and start-ups on how to grow their digital footprint and influence. i've been lucky enough to have my work featured in publications such as huffington post, forbes, GQ magazine, vogue, entrepreneur, fast company and a few others.

most recently, i was able to share my love for social media with the world by helping pen the book Read This If You Want to Become Instagram Famous.

i currently live in new york city, but remain a self-proclaimed bay area enthusiast. my love for all bay area sports teams (especially the golden state warriors and san francisco giants) runs deep. i am extremely proud of my persian culture and have a special place in my heart for my birthplace, france (see, it's not my fault i can't say no to rosé). 

i can't get enough of laughter, tech, travel, musicals, bleacher report, reality television, glitter, fantasy sports, memes, sequins, gold, reading, gangsta rap, fashion, children, uni and palm springs.